OVER THE PAST MONTHS OF CONTINUOUS WORK WE HAVE BEEN PROGRESSING TOWARDS THE TINY YET SIGNIFICANT CHANGES IN OUR COMPANY.

The first change we are excited to inform you about is our logo redesign, which came to us as something inevitable. We have followed the tendency towards simplicity and created a new logo “ARIA” – bold and light.

ARIA – WHICH MEANS “AIR” AND “MELODY”, ALSO “TREASURE”, “GOLD”, “OF HIGH VALUE” - IS WHAT WE PUT INTO THE SPECIFICS OF OUR BRAND.

Because, we believe, that each bride is a woman who is light as an air, beautifully unique as a melody and valued as a precious treasure.

In addition to this, we have noticed that it’s easier for our brides and partners to say “ARIA” when talking about the brand. All this influenced the change for a new, simplified logo.

The second change that came along was our motto – “WEAR YOUR DREAM” – which implies our main aim – make each bride’s dream come true. You can also read more about our steps to reaching this aim in the new website section about the brand and its designer Lilia Shotropa.

THE GRAPHICS AND DESIGN OF THE WEBSITE, THE LOOPS, LABELS, CASES – ALL THESE HAVE SUCCUMBED TO THE WONDERFUL CHANGES TOO!AND WE CAN’T WAIT TO HEAR YOUR FEEDBACK ON IT!